Let's celebrate our 3rd Anniversary! 1-4 October 2021.

Let's celebrate our 3rd Anniversary! 1-4 October 2021.

Where it all started.

In 2017, the idea of a brand new handbag concept for women on the go was born.

Helga and Ine discovered they were not the only ones frustrated by the chaos in their fashionable but often impractical handbags while getting bored with the appearance of their "masculin" work bags.

On October 4th 2018, the first Kaai bags were handed over to the very first Kaai women.

What happened in the 3rd year of Kaai.

1. Kaai Women all over the world.

The first steps towards going international were taken in 2019. Due to the covid pandemic, Kaai’s online business grew exponentially and new markets were explored.

Thus, our community grew in the Netherlands and USA for instance and even in Asia the first Kaai bags have been spotted in the streets.

The need for an organized, yet stylish work bag seems to be universal and many women were excited to receive their Kaai bag from our webshop.

"I was very impressed with the service and delivery from KAAI. I received my beautiful midi pyramid bag to my home in Sydney, Australia within one week. Highly recommend." - Michelle G.

"Bag is the perfect size and not too heavy for a leather tote. Makes me feel Feminine while I am carrying my mobile office with me" - Brooke W.

"My new favorite purse brand! Super fast shipping to US." - April C.

2. First collab from the CollabStudio91.

In May we launched our first collab with young designer Marie Martens. With the "Three girls, two dogs and bags" drawing, both the Japanese market bag and lunch bag attracted many new Kaai women.

Furthermore, the co-creation process itself has been a new and exciting experience for Kaai. Soon a new collab will be announced and we are in full preparation for another one to be launched in the summer of 2022.

In the CollabStudio91, Kaai aims to experiment and collaborate with an exclusive community of designers, artists and architects while at the same time supporting local brands.


3. Opening of a Flagship store in Brussels

A new milestone for Kaai was the opening of the Flagship store in the Galerie du Roi 21 in Brussels. A unique location and a step closer to the internationalization of the brand.

"Opening a store in Brussels in the Gallery had always been our dream and today we are excited to meet new Kaai women in the center of Brussels to share feedback and ideas." Helga & Ine

4. Launch of the Bowler family.

After receiving many requests from our community for a new designer work bag that could be carried cross body and responds to the new way of working, living and traveling, we launched the Bowler in January 2021 (together with a mini version).

Meanwhile a midi size (tablet proof) has been added to the collection.

Let's celebrate with unique gifts!

So now the time has come to celebrate our 3rd anniversary together! Trust us when we say you do not want to miss this.

From Friday till Monday (October 1st – 4th) we offer a FREE €50 gift voucher to each customer purchasing one of our Kaai bags online.

After the strange period the Covid pandemic has been, we are eager to finally welcome you again in one of our stores, where we’ll provide not only drinks and sweets, but also a basket full of extra surprise gifts worth more than €4000 altogether.


Are you unable to come to Antwerp or Brussels or do you live a abroad? Then you can get your voucher online:

How does it work?

1. Choose your favorite bag

2. Add a €50 gift card to your shopping cart

3. When checking out, the gift card will be deducted automatically from your total amount and become completely free of charge

You will then receive the voucher by mail. The voucher can be used on your next purchase from 1/11/2021 onwards or you can give it to a loved one.

We want to thank you all for supporting us during this first 3 years and for making our dream come true.

Helga and Ine.

Let's find your next bag. Tell us what you're looking for: