Gracefully navigating life's exigencies
KAAI was founded in 2017 in Antwerp, Belgium, by Ine Verhaert and Helga Meersmans who set out to reimagine the perfect work-life bag for the eclectic woman with exquisite style standards. Capturing the ongoing energy of the city and the ever-moving water of Antwerp, KAAI (meaning ‘the quay’ in Dutch) symbolises the fluidity of modern women, going places.
How it al started
Before launching KAAI, Ine and Helga spent a lot of time travelling around the world for work. Rushing from business meetings to brunches, from airline lounges to receptions and back again. Their main companions: a laptop, a mobile phone, lots of paperwork, and women’s essential bits and pieces, all stuffed into their handbags. Desperately looking for a stylish bag to complement their multifaceted, active lifestyles, the dynamic duo knew they could do better. So they got a handle (pun intended) on their idea. They left their 20-year corporate career in the fashion and retail industry to realise their mission: creating a new bag concept for women on the go. A brand that would take its inspiration from the lives and desires of successful modern women. Effortlessly elegant. Efficient. Everlasting. KAAI was born.
Bags for dreams
KAAI offers a streamlined collection of luxury handbags and accessories that feels refreshingly practical and deliciously desirable. They are available in a variety of styles, sizes and shades and meet our core values.
Drawing inspiration from the colours and pure graphic lines of Art Deco, KAAI reinterprets the era’s timeless allure into magically modern, minimalist handbags with forever appeal. Both contemporary and utterly covetable, our bags and accessories are suitable for a variety of occasions, however casual or formal it may be.
KAAI aims to radically change the slightly chaotic moments in the lives of modern-day women. Delicately understated on the outside, surprisingly sophisticated yet intuitive on the inside, KAAI bags flawlessly fuse form and function. Each piece is designed to offer endless versatility and support on-the-go lifestyles from desk to dusk. With their structured styles and inner sense of organisation , KAAI bags help keep women’s lives in order. Thoughtful compartments preserve everything a woman could possibly ever need, from electronic devices and chargers to wallets, travel mugs and makeup.
Handcrafted to the highest standards, all our products are refined and reliable. That uncompromising commitment to quality and exceptional attention to details and textures are at the heart of everything we do. We source only the finest, most enduring materials . Our collection is made of Italian leather, treated with an innovative technology which makes it resistant to scratches, water and sun rays, to create bags that survive the daily grind. The luxury interior of our bags is lined with velvet suede in the signature KAAI blue to protect everything women place inside.
by women, for women
We gathered in-depth insights from thousands of active women and spent hundreds of hours understanding their relationships with their bags. Verdict: Women were irritated by the chaos in their fashionable but often impractical handbags, yet bored with the masculine looks of their workbags. So we changed that by creating bags that are both functional and fashionable, feminine and fearless.
Combining female-led ingenuity and the desire to bring order to the everyday chaos, KAAI is much more than a luxury label; it’s a lifestyle, a movement for empowering women to follow their ambitions. On their terms —without compromises. As a brand made by women for women, we inspire confidence in women by helping them to be organised and empowered to break the glass ceiling, and do it with style. Our vision can be experienced in the quality of our products, but also our actions and our growing community of like-minded customers. We actively promote and support women’s full and effective participation in society, as well as equal opportunities for leadership at all levels of decision making.
At KAAI, we strive for mindful manufacturing and consumption. Forget about fashion fads and fleeting trends. We value longevity. KAAI bags are designed to last long after purchase —they are timeless and durable investment pieces.
We are committed to sustainable practices across our entire supply chain, starting from the
choice of raw materials. Our partners are carefully selected, and we continuously verify that their work remains responsible and ethical. We constantly make improvements to reduce the impact of our manufacturing and distribution processes, and happily share our journey with our stakeholders.
Designed in belgium,
Regardless of their sizes, all our bags hold power. Everywhere, anywhere. KAAI’s ever-growing list of brand ambassadors is a testament to that. From London to Paris, Milan, New York, Tokyo, Singapore, and Sydney, women around the world have been spotted toting our bags — beautifully powerful bags that move seamlessly with their ever-changing daily adventures.
To be continued…
(Spoiler: Our bags are going places, in every sense of the word)