The first weeks of Kaai's Studio-Store
The first days after opening our studio store in the Nationalestraat were really thrilling. Although we had only one bag per color on display and no stock available yet, our first customers did not hesitate to place a pre-order for their dream bag in our store. They were all convinced by the versatility (from shoulder to backpack), the soft and scratch-proof leather and the beautiful range of colors.
When opening the bags, our customers were even more delighted ... exactly the right pockets to organize your “women’s stuff” combined with the soft feeling of the blue suede interior fabric.
During these first weeks, we created a “Powerwall” with pictures of proud (and powerful!) Kaai-women with their new bag. Come and see the pictures in our store, and become part of the Kaai-community yourself!
Kaai's online store
One week later, Kaai’s webshop went online, ready for pre-orders… It didn't take long before we could open a bottle of Prosecco to celebrate our first online customer! In between, many followed and became Kaai-women, just by clicking the pre-order button in our webshop!
First Private view
On 6th of September, we organized the first private view in our store. Margot Forton, one of Sabena’s first female pilots (now Brussels airlines), gathered 20 women-entrepreneurs, to be inspired and share ideas on “the making of Kaai”. After the presentation, they discovered the collection and pre-ordered their favorite bag, becoming a part of the Kaai-community. Many thanks to Margot for the invitations and follow up of this event. Your gift voucher is more than deserved!
Are you interested in organizing a private view with your network, colleagues, friends or family? Don't hesitate to contact us! You’ll earn a 10% commission on the evening’s sales.
Become a Kaai-woman now!
We experienced exciting and interesting days with our first customers and gathered valuable feedback and great ideas for future development. The “official” opening of our store is scheduled on 6 and 7th October. (when the stock will arrive)
Everyone who has pre-ordered a Kaai bag, will be invited to a special evening on Thursday 4th of October.
Do you want to join this event and become one of the first Kaai-women? You can still pre-order your Kaai bag until 20th of September and get a free leather pouch.
See you soon in our Studio or online.
Helga Meersmans and Ine Verhaert