7 Years, 7 Bags: A love story in leather
As we mark our KAAI anniversary, we asked Hannelore, long-time KAAIwoman and proud handbag lover, to reflect on her journey with the brand. Her story is a heartwarming tribute to what it means to grow alongside a bag that just carries your life.
Your first KAAI... can you recall the feeling?
My husband surprised me with it on my birthday. We went to Antwerp and he told me: “If you want, you can finally get that bag you’ve been dreaming about.” There wasn’t a doubt in my mind. My very first KAAI had to be the Pyramid.
What KAAI memory always makes you smile?
I was at Maasmechelen Village with a friend, my Ikon bag by my side, when I spotted Princess Delphine at the next table. She caught me looking, noticed my bag, and smiled. I was starstruck and I’m convinced she recognized the brand, being so fashion-forward herself.
If each of your bags were a chapter in your life, what title would you give them?
Each bag represents a milestone: a birthday, the birth of my son, our wedding anniversary, or a career achievement. For me, it’s a way to capture a special moment and carry it with me every day.
The only rule: it has to be timeless. And a KAAI bag is the perfect answer to that.
How would you describe the KAAIwoman in three words?
Elegant – prepared – passionate.
Whether it’s a trip to the zoo with her 3-year-old or a fancy dinner, Hannelore’s KAAI bags adapt to her life — not the other way around.
“Sometimes I spend more time choosing my bag than my outfit.”
From carrying Paw Patrol figures to becoming her go-to stroller sidekick, each KAAI has proven to be more than just a pretty face. They’re practical, stylish, and always up for the challenge.
And if her bag could talk?
“Don’t worry, I got you covered.”
What does being part of the KAAIwomen community mean to you?
Whenever I see another woman carrying a KAAI, I always compliment her. It feels like a secret handshake — an instant bond.
