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Soirée Fatale by "De Straffe Madammen"

21 May, 2019

O what a night!

We were invited by 'De straffe Madammen Kempen' to attend their yearly event in Loenhout. Perfectly organized by Sarah Beyens and Dominique  from Sprdlux in a beautiful Serre in the middle of nowhere (Loenhout). More than 110 strong women enjoyed this evening with workshops, a local creative market from Belgunique and great food from fresh oysters to fancy poké bowls and spectacular looking cakes and sweeties.

On stage!

So proud we were invited to tell our story about how Kaai is born and  the journey with highs and lows we experienced as entrepreneurs to set up a whole new brand in the market.

First on stage was the famous Eline De Munck telling her story about Odette Lunettes and how she managed to build step by step an international brand.

After her fantastic  performance we were a little stressed to get on stage... but we managed to get the public in action,  f.ex. by looking for the keys in their bags and realizing almost all of them have the same problem of chaos in their handbags.

Mission accomplished!

Later in the evening.

After the plenary sessions , we were overwhelmed by questions, try outs of our bags and gained a lot of new "Kaaiwomen" in our community. 

Thank You!

We like to thank all Women behind "De straffe madammen" , especially Sarah Beyens and Dominique Merckx for the organization of this fantastic event. Also a big thank you to Sofie Smolders from Belgunique for inviting us on their creative market during the evening. 

All the beautiful photos are made by Noemie Boonen. 

We hope to see many "straffe madammen" in our studio-store the coming weeks. 

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