"Co-creation, the power of listening and collaboration."
I'm thrilled to be a part of the kaai community of Ine Verhaert and helga meersmans. 2 power women who developed a stylish multi-purpose design for entrepreneurial women who are "on the go" #Kaaiwomen
3 years ago I had the opportunity to be part of the cocreation of Kaaibags. A hip marketing term that stands for a form of collaboration, where all participants influence the process and the outcome of this process. A powerful tool to make your product/service/business more customer-centric, with the end goal of finding your distinctive character #unfairadvantage
Innovative Marketing School
Since February 1, my team and I are starting the co-creation for our "Innovative Marketing School". A library of marketing insights that you can use every day in your own marketing plan. Marketing is complex. But if you find your way through that complexity, then you, as a small or large business, can make the right marketing choices. So that all the time, energy and budgets you put into marketing pay off optimally.
In the end of May, Carole will launch her third book: Zoonotic, keep following us for a chance to win a copy!