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#Kaaiwoman - edition Carole Lamarque

16 Feb, 2021

Kaai is proud to introduce Carole Lamarque, innovative marketing expert, as a Kaai woman today. She is one of the co-creators of the first Kaai bag: the Hero.

"Co-creation, the power of listening and collaboration."

Kaai community

I'm thrilled to be a part of the kaai community of Ine Verhaert and helga meersmans. 2 power women who developed a stylish multi-purpose design for entrepreneurial women who are "on the go" #Kaaiwomen

kaai woman

Co-creation

3 years ago I had the opportunity to be part of the cocreation of Kaaibags. A hip marketing term that stands for a form of collaboration, where all participants influence the process and the outcome of this process. A powerful tool to make your product/service/business more customer-centric, with the end goal of finding your distinctive character #unfairadvantage

Innovative Marketing School

Since February 1, my team and I are starting the co-creation for our "Innovative Marketing School". A library of marketing insights that you can use every day in your own marketing plan. Marketing is complex. But if you find your way through that complexity, then you, as a small or large business, can make the right marketing choices. So that all the time, energy and budgets you put into marketing pay off optimally.

In the end of May, Carole will launch her third book: Zoonotic, keep following us for a chance to win a copy!

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