Flanders DC's New Year's questions to the founders of KAAI and other Belgian creatives

As we step into 2025, Flanders DC gathered insights from some of Belgium's innovative creatives to discuss their goals, hopes, and strategies for the year ahead. Among them, Helga Meersmans and Ine Verhaert, the founders of KAAI.

They share their perspective on the growing and ongoing trend of "everyday luxury handbags". Designed for women seeking elegance and functionality for life on the go. The rising interest in small premium brands offering high-quality craftmanship aligns perfectly with KAAI's goal of creating timeless, long-lasting pieces.

Belgian creatives speaking out

Wouter Noterman, Managing Director of Atelier Noterman, shares his perspective on the opportunities and challenges of sustainable fashion and entrepreneurship. Introducing the Detox Denim which uses 80% less water, electricity, and toxic substances compared to standard jeans.

Christina Hadinoto, founder of Contour Lab, created a personal shopping advisor to help users make clothing choices tailored to their body shapes. Combining fostering a more positive body image and reducing textile waste caused by poor purchasing decisions at the same time.

Elodie Ouédraogo, Fashion Director at ELLE Belgium, highlights the importance on sustainability and inclusivity in the future. A diverse representation on the runway to reflect the diversity of fashion consumers. We should continue to shine light on local talent by choosing to support and buy Belgian.

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