Behind the scenes during the autumn '19 campaign shoot

Are you very curious about the images of the autumn campaign shoot with photographer Marie Wynants? This blog post gives you an exclusive look behind the scenes. Location tip: expect a tropical setting and sultry temperatures.


Not everything always goes as planned. Initially we had another location on our wish list for our autumn campaign. One of the quarries in our country. The weather forecast is difficult to predict, but it does play a crucial role on days like these. The weather was not in our favor and led us to another location at the last minute. The verdict has fallen. The shoot would take place in the Botanical Garden of Meise near Brussels.

Photographer Marie Wynants and her team took our KAAI bags with them along beautiful spots in the greenhouses of this plant paradise. The concept was developed and created by the photographer herself. Movement is key in the moments she captures on camera. Marie gets her inspiration from the years in which she was active as a professional contemporary dancer.

The Taiwanese model Meng-Ke Wu is not only a model but also a dancer, which resulted in a wonderful end result. 

During the shoot they played with dark shades and shadows. The end result, which will soon appear one by one on our social media and website, contains various elements of nature. Threatening thunderstorms and beautiful fauna & flora. When the sky opened its locks we took cover in one of the tropical greenhouse complexes.

Photography & Concept: Marie Wynants @marie_wynants
Camera-assistant: Louis Philippe Beauduin @lpbeauduin
Model: Meng-Ke Wu @mengkewu_ig
Make-Up & Hair: Sharon De Winter@sharondewinter
Styling: Ilja De Weerdt @iljadeweerdt
Producer: Chanel Selleslach@chanelselleslach
Production Agency: Nono C. @nono_c_productions