Head of Brand, Marketing & E-commerce (Scale-up Leader)
KAAI Bags is a growing premium handbag brand with international ambitions. Kaai bags have a purpose. They are designed by women for women. Today KAAI is a scale-up, you’ll work with about 10 colleagues at the headquarters in Antwerp,
At the heart of everything we do is the KAAI women community — ambitious, professional women who inspire our products, our storytelling and our growth. Our marketing is built with this community, not just for it.
We are looking for a hands-on Head of Brand, Marketing & E-commerce who understands how to build a brand through community, creativity and execution, and who thrives in an entrepreneurial environment.
This role is part of the management team, works closely with the founders and plays a key role in shaping how KAAI grows globally.
Location: Antwerp (in –office role)
What you’ll own
- Full ownership of brand, marketing communication and e-commerce
- Strategic development of KAAI’s brand story around the KAAI women community
- End-to-end overview of all:
- Product launches
- Campaigns
- Influencer & community marketing
- Events & experiences
- Collaborations & partnerships
- Ensuring the voice of the KAAI women community is reflected across all channels
Community at the Core
- Grow, engage and activate the KAAI women community as the foundation of our marketing
- Translate community insights into:
- Campaign concepts
- Create words & images that makes women curious to experience KAAI bags online, in our shops and at our retail partners
- Product storytelling
- Events and collaborations
- Build long-term relationships with ambassadors, creators and partners
Team & Partner Leadership
- Lead and coach a small, multidisciplinary in-house team:
- Social Media
- eCRM / Copywriting
- Performance Marketing
- Graphic Design
- Interns
- Inspire the team to balance creativity, performance and community
- Manage and align international PR agencies (US, BE, NL, UK, DE)
- Work closely with our digital coach and internal tech lead
Hands-on Marketing & E-commerce Execution
- Translate strategy into clear briefs, fast execution and tangible results
- Stay closely involved in:
- Campaign concepts and creative direction
- Community and influencer activations
- E-commerce launches and online storytelling
- Collaborate closely with performance marketing, tech lead and CRM to strengthen customer journeys
- Ensure marketing, content (including Product content online), community and e-commerce move as one
Planning, Ownership & Scale-up Mindset
- Own the marketing calendar, priorities and budgets
- Balance creativity with deadlines, resources and impact
- Move fast: test, learn, iterate
- Switch easily between big-picture thinking and daily execution
Who we’re looking for
- 8-10 years experience in brand, marketing or communication within a scale-up, challenger brand or agency
- Strong people manager who is also hands-on
- Natural community builder with a strong feel for brand storytelling
- Solid understanding of digital marketing and e-commerce
- Entrepreneurial mindset: proactive, pragmatic, ownership-driven
- Comfortable with ambiguity and rapid change
- Fluent in Dutch and English (French is a plus)
Why KAAI?
- Management role with real decision power
- Build and grow a brand together with a strong community of women
- Direct impact on national and international growth
- Creative, ambitious and fast-moving scale-up
📩 Interested?
Send us your CV and a short motivation explaining how you would grow KAAI through community-led brand building while staying hands-on.
Email: Ine.Verhaert@kaai.eu
